How to Make Internet Marketing an Effective Tool For Lead Generation

Internet marketing, also known as online or inbound marketing, is how many businesses reach new prospects and stay connected with their current customers. By using the Internet (and its ancillary branches, such as email and social media) to market their business, they are able to get their message out to people across the globe in a fraction of the time it would take using more “traditional” methods. Because people are increasingly spending a lot of their time online, it’s important to know how to use Internet marketing methods in the most effective way possible. Here are some tips and techniques you can use to take full advantage of this type of marketing.TIPS AND TECHNIQUES FOR INTERNET MARKETING SUCCESSSocial Media MarketingOne thing people have always had in common is the desire to stay connected. Today, tools such as Facebook, Twitter, and LinkedIn allow people to connect immediately with friends and family as well as the world at large. Social media marketing is very important for businesses because it helps them nurture their current customer base while also giving them the opportunity to make contact with new customers.Whether you want to leverage your online presence on Facebook, Twitter, Instagram, or any of the many social media platforms out there, the aim is the same: giving your customers the chance to connect with your business on a more personalized level via a two-way interaction. You may utilize your social media accounts to promote your business,; however, your primary goal should be to establish a conversation with customers and prospects to find out how you can better solve their problems and deliver what they are looking for. Professional internet marketers agree that selling on these platforms should be minimized; the focus is on engagement, creating interest and curiosity. Continual and overused sales pitches will likely have the reverse effect, and posts will be ignored.Mobile MarketingSimilar to social media marketing is mobile marketing. More often than not, your customers and prospects will be connecting with your business through their smartphones or tablets instead of their computers. It is much easier to check websites or social media on the go rather than to sit down at a computer, so it is essential your marketing approach is mobile-friendly. This means having your website transferrable from desktop to mobile without glitches, as well as utilizing apps or creating your own. Internet advertising also includes banner ads on relevant websites and SMS (short message service),or text message marketing. In the case of text messaging, the protocol requirement is for customers to opt in to an automated system by texting a reply or shortcode. Once the customer has opted in, text message specials or important product and service updates are welcomed.SEO (Search Engine Optimization) Marketing – Visibility MarketingWhen a person is looking online for something similar to fit their needs, they enter search terms in a search engine, such as Google, Yahoo, or Bing. If your website or page isn’t optimized for search engines, your page ranking may be so low that no one will find you – or you may not even show up at all! In order to be “found”, your website needs to be visible to all of the major search engines. The way you make this happen is by SEO marketing, which utilizes specific tools (such as keywords, link building, and relevant content, to name just a few) to increase visibility and elevate page ranking. At 1st Straw, we refer to SEO as “visibility marketing”, because every technique used is designed to make your website more visible to search engines. Improving your SEO marketing strategies will help get your business at the top of the search list instead of lost in all the other website links. Do this by thinking about what customers will search for instead of using typical words and phrases. The key to great SEO marketing is to think like a customer, and to create your keywords, build your links, and craft your content accordingly.E-Mail MarketingFor many of us, our first thought at the words “email marketing” brings to mind the annoying “junk” or “spam” messages that land in our inbox each day. This is a prime example of email marketing done wrong. The purpose of email marketing is to maintain contact with your customers and prospects. Effectively done, it can be a powerful tool to generate more leads for your business.You’ll want to design your email content to be compelling and relevant to your recipients. You can craft an online newsletter that’s distributed on a regular basis (e.g., monthly or semi-monthly). A successful email campaign has a clear objective, includes an “opt in” technique, and gets through the junk/spam filters so that it can actually be read. Be sure to use an email marketing provider that allows you to track your results so that you know who is opening your email and clicking through to your website or other links.Internet marketing is a significant marketing channel that can reap measurable results. Use these strategies to step up your inbound marketing game and improve your online presence. The end result is more leads to convert into sales!

Natural Skin Care Facts For Shoppers

People in the UK and other parts of the world need to realize that natural skin care products are not the cure all for skin problems. Basically, it is really hard to locate a natural skin care product which is 100% natural due to synthetic preservatives. These products which contain natural preservatives are all very expensive. Furthermore, these types of products last a shorter time on the store shelves and are a deterrent to those manufacturer them. Remember that natural skin care solutions can be just as dangerous to the skin as the synthetic product.Natural skin care product choices should always be determined by three factors:· The type of skin being treated whether it is normal, oily, dry, or sensitive.
· The way in which the product is applied (must be used properly).
· The climate in which the product is being used, for instance, an oil-free product should be used in hot and humid climates. You can also use a recipe for the skin care treatments and make one for yourself using organic fresh vegetable and fruits. You can find these recipes in book stores.You can buy natural skin care cosmetics from Dr Hauschka natural cosmetics, to use on your skin; they are completely organic and natural. They are formulated to work gently with every skin type including people with sensitive skin. For UK residents who are looking to obtain these products, Dr. Hauschka can help you in achieving well balanced skin. This company offers cosmetics, body care, bath care, hair care, and more.Bon Sante is a wholesale skin care company whose formulas are among the very best natural beauty care products made today. Organic fruits and vegetables are used along with very good minerals, oils, and extracts. They have no cruelty or negative economic issues. In addition, their products do not contain added chemicals, or any high costing filler such as artificial dyes, petroleum, or other ingredients of the type.When you do begin to use these products don’t ignore other essential factors concerning your skin care. Don’t partake of oily foods, or participate in other unhealthy eating habits, drink plenty of water, and exercise regularly.When locating the best natural skin care products in the UK and elsewhere, use the products which are most beneficial to you. Remember, an unsuitable product may do more harm than good.

Sharing The Good News

Have you ever felt like you just had to share your latest good news with anyone and everyone around you, but they literally had no interest whatsoever in what you had to say? Although intended for the best, sometimes sharing the good news is not always a positive outcome.After all, people know you remember things.And every time they see you coming with that “have I got a deal for you” look of wide eyed innocence about you… they also know to be very aware with the question in their minds… what is he going to try and sell on now!?More often than not it seems as if you’re the only one oblivious to their burn out of your good news tactics and gracious offers for them to improve their lives and make more money and retire to the Florida Keys sooner than later while improving their health and well being with your new vita-pill-drink!.Both they and you know that you’re really not a bad person. The fact of the matter is that you just want to see everyone as healthy and happy as your latest new venture is promising to make the both of you. You’re just sharing the good news. I mean, after all, you could see and realize the benefits of this amazing product and were immediately sold on it… so everyone you know should jump on this opportunity as sure and as fast as you did, right!You don’t need that kind of pressure. Time to get this monkey off you back!So, as a new business person, you have to write these folks off your list and warm and friendly contacts (because the industry of network marketing labels them that way) and you end up losing your rank and status in the arena of family and friends because that same win at all costs industry says if they cannot or will not support you in whatever your dreams are, then you didn’t need them anyway.So, does that mean the pressure is now off and you as a big shot entrepreneur are free and able to tackle anyone you come in contact with using your new found attitude as fair game for your business? I would certainly hope not. That is a pure case of not sharing the good news!What you really need to remember at this point in your little business rant to save the world is… “don’t try to share your seemingly good fortune” with everyone or everything that moves!Keep in mind that some people will be wide open to change and new ideas, having been prepared by the your giving spirit from times past.But, there are those that you have engaged just as soberly before that may not be so open to yet another invitation to be set free from your definition of their less than stellar lives.When you come across those that are not, relax, don’t push them. When it comes to sharing the good news, you need to realize that it’s just not their time.If and when you sense a resistance or an uncomfortable response, just tactfully, professionally and lovingly change the subject.Demonstrate true sensitivity and concern for this person and be mindful that their time will come..it may be next week, next month or perhaps even tomorrow..or even more so, never. You just need to stay close to your moral and ethical business conventions. There’s a time and a place for everything and everyone.Having said that, I have to also state that I am not putting down or am opposed to the great many men and women who make their livelihoods persuading and selling to the masses in our society. Some of these great selling giants do come with even greater values in sharing the good news.Giving in is not necessarily always a matter of giving up.Sometimes you have to give yourself permissions to leave, to walk away, to not challenge certain conventions. And in doing so, you will gain a healthy respect for the individual as you are encouraged to listen to your inner-self and be a guiding force rather than just another selling force for something that many may not be in the market to buy.A Friend in Business… and Life… Always,-Lon-