The most common buzz words among the marketers these days are social marketing, online social interaction and social networking. But what this prefix ‘social’ actually stands for any business is a big question mark. All these actually come under the broad category of social commerce which is a strategy to connect customers to each other through internet, online and then such connections are leveraged commercially. This strategy is based on some Social Commercial Tools to actually derive the results.Therefore, in a way social commerce strategically facilitates customer interaction and their participation to achieve quantitative business results where a smart marketing program works on the process of pursuing customers to make purchases through its optimized operations. The social commerce marketer need to craft messages & provide social platforms such as blogs, social networking pages or forums to spread the brand name, its online services and products among the people. Then public participation should be encouraged through reviews & ratings, contests, promotions, user-created contents like video & photo uploads and all other things that contribute to social interaction.Then these conversations should be analyzed to gather public opinion about spot trends and the public’s actual demand. These needs are then met by delivering services, promotions and products as per demand. Regular analysis and measuring markets are two major tools that identify the ROI of these programs. But more than purchases there are other factors like loyalty; satisfaction; traffic; conversion; competitive differentiation and order value that contribute to real metrics to drive a business and achieve long term sales growth.The marketers are already running some or the other social programs like Social Media Commerce or Social Facebook Commerce Platforms as they consider Facebook to be a good source of traffic. They also put contents on the website through company blogs and reviews & ratings. The Social Commerce Tools integrate activities of social marketing along with bigger marketing programs like in-store, online, direct marketing and mobile to combine all these and arrive at the common goal of sales growth.In a nutshell, these Social Commerce Tools that are critical should be followed by the marketers to achieve results. Initially the user content should be gathered by encouraging people to share their views about the services & products. The traffic views carry importance as they are the key factors for boosting sales. Then these feedbacks are implemented through Social Facebook Commerce Platforms or Facebook Social Commerce Applications.Then this customer feedback is leveraged in various marketing strategies. All the positive feedbacks from customers about the brand, its products or its services are used and positive commentary is integrated in the display advertisements or paid search sites or on store signage or in catalogues or in emails and any other medium through which customer interaction is possible. These are some of the strategies covered under Social Commerce Tools through which core competence of a marketing program can be achieved for any business by applying the best practices, real case studies and a positive & progressive business approach.
Boost Sales With Social Commerce Tools
What We Have Here Is A Failure To Communicate
The results of this past election proved once again that the Democrats had a golden opportunity to capitalize on the failings of the Trump Presidency but, fell short of a nation wide mandate. A mandate to seize the gauntlet of the progressive movement that Senator Sanders through down a little over four years ago. The opportunities were there from the very beginning even before this pandemic struck. In their failing to educate the public of the consequences of continued Congressional gridlock, conservatism, and what National Economic Reform’s Ten Articles of Confederation would do led to the results that are playing out today.. More Congressional gridlock, more conservatism and more suffering of millions of Americans are the direct consequences of the Democrats failure to communicate and educate the public. Educate the public that a progressive agenda is necessary to pull the United States out of this Pandemic, and restore this nations health and vitality.
It was the DNC’s intent in this election to only focus on the Trump Administration. They failed to grasp the urgency of the times. They also failed to communicate with the public about the dire conditions millions have been and still are facing even before the Pandemic. The billions of dollars funneled into campaign coffers should have been used to educate the voting public that creating a unified coalition would bring sweeping reforms that are so desperately needed. The reality of what transpired in a year and a half of political campaigning those billions of dollars only created more animosity and division polarizing one extreme over another.
One can remember back in 1992 Ross Perot used his own funds to go on national TV to educate the public on the dire ramifications of not addressing our national debt. That same approach should have been used during this election cycle. By using the medium of television to communicate and educate the public is the most effective way in communicating and educating the public. Had the Biden campaign and the DNC used their resources in this way the results we ae seeing today would have not created the potential for more gridlock in our government. The opportunity was there to educate the public of safety protocols during the siege of this pandemic and how National Economic Reform’s Ten Articles of Confederation provides the necessary progressive reforms that will propel the United States out of the abyss of debt and restore our economy. Restoring our economy so that every American will have the means and the availability of financial and economic security.
The failure of the Democratic party since 2016 has been recruiting a Presidential Candidate who many felt was questionable and more conservative signals that the results of today has not met with the desired results the Democratic party wanted. Then again? By not fully communicating and not educating the public on the merits of a unified progressive platform has left the United States transfixed in our greatest divides since the Civil War. This writers support of Senator Bernie Sanders is well documented. Since 2015 he has laid the groundwork for progressive reforms. He also has the foundations on which these reforms can deliver the goods as they say. But, what did the DNC do, they purposely went out of their way to engineer a candidate who was more in tune with the status-quo of the DNC. They failed to communicate to the public in educating all of us on the ways our lives would be better served with a progressive agenda that was the benchmark of Senators Sanders Presidential campaign and his Our Revolution movement. And this is way there is still really no progress in creating a less toxic environment in Washington and around the country.
10 Simple Steps to Online Business Success
So your online business sucks and you’re feeling like a failure… Bet you thought running an online business was easy didn’t you. I bet you said to yourself:”I have this fantastic idea to start an online business and sell what I love and am passionate about and thousands of people are going to come running to buy my products now that I’ve got a website.”That’s it, you’re done and there’s no looking back now! You’ve got your online business and you’re going to make tons of money now aren’t you?! Or, are you?The reality of the situation is, many people start a business online everyday, yet almost all of them fail to execute a few simple steps that would inevitably lead them to success. Nearly all of us at one point in our entrepreneurial career has thought that we had a great idea that everyone wants or needs and they were just as excited about it as you are. The fact of the matter is you are an expert within your particular niche and that is what you are passionate about. But how are you going to share that passion, let alone your products and services with your target audience? Here are a few simple steps you can follow to ensure you succeed with your internet business.Step 1 – Know Your Target AudienceThe idea of knowing your audience goes deeper than identifying who they are, where they hang out and what they want however. Take the time to get to know your target audience. Ask them questions and learn what it is they seek from you. Online surveys are a great way to hear directly from your target audience. Use the free service from SurveyMonkey to create an online survey and ask your target audience as well as your email list subscribers to answer the questions. Their free plan allows you to create 10 question surveys and is very useful.Step 2 – Plan Your BusinessThis is a topic I cover in greater detail in my free 15 day training course. No online business can succeed without a plan. You must create a plan of action to implement for your online business before you can ever hope to succeed. This applies whether your a brick and mortar real world business or strictly operating online, having a plan of action greatly increases your chances of success!Step 3 – Follow the LeaderIdentify who the industry leaders are within your target market or niche and follow them closely. Learn from them to identify what led to their success. Take from them what works best for you and apply the lessons you’ve learned to create a more specific and personalized method to success for your online business.Step 4 – Devise a Marketing StrategyThis is an area where many online business owners fail. If you want your online business to succeed, you need to learn how to market your business. Having a well thought out marketing plan is a major key to your online business success.Step 5 – Pay Attention to OpportunityOpportunity exists everywhere, you just need to learn how to identify it. This is done through practice, practice, practice. The best way to learn how to identify opportunity is to learn how to be a better conversationalist. Opportunities present themselves in the most unlikely of situations usually. Learning to simply have conversations with others almost always leads to some form of opportunity presenting itself to you. Learn this art and your online business will go far!Step 6 – Create Actionable GoalsGoal setting is a key requirement for you to succeed at anything you do. Set actionable goals you need to achieve in order to attain success within your online business. Each goal is a small step toward the success you seek. Make sure to include dates for when you intend to achieve your goals. Including dates gives you something more to shoot for. Also, be specific about what you intend to achieve. For example, to have a goal of “make more money” is not an actionable goal. Instead, apply an amount and date to make the goal more realistic and achievable such as “I intend to make $10,000 a month by December 31st, 2010″.Step 7 – Work Your Business EverydayThis one is a little tricky. When I say to “work your business everyday” I mean within reason. You need to find a balance, especially if you are just starting out. You must work your online business everyday, even if it is for only 30 minutes a day. Each small step you take toward your goals is a part of a larger effort to achieve success.Step 8 – Don’t be a Pencil PusherMan if I had a penny for every time I’ve seen this one! Don’t get stuck in the preparation phase of your online business. To many times I’ve seen aspiring online business owners continue to prepare or organize their online business. You’ll never be 100% prepared so quit straightening your pencils and organizing your desk. You know what your action items are, so take action and just do the things that are going to make you money!Step 9 – Create Content that MattersMake sure to provide your target audience with quality content that meets their expectations and provides value. Your target audience is looking for value and will follow you fiercely if you provide it. Answer their questions and provide for their needs and you’ll find they will help you succeed.Step 10 – Build a Relationship ListNo, no, I don’t mean you create an online dating service… You should be actively building an email subscriber list and communicating with them on a regular basis. Doing so allows you to build a relationship with your subscribers which leads to customer loyalty as well as repeat buyers. An email list is by far the single most important requirement necessary for any online business to succeed.Well I’ve certainly given you a lot to think about, so stop sucking and get’er done!!!To Your Success!
Sean Smith