If you are a person who wishes to have his own bar business to manage, then here are some guidelines that may help you. The most critical factors in establishing any business include the following: location, space of the establishment, choice of furniture and equipment and the people involved in running the entire business. This article briefly discusses the importance of each factor and relay the factor’s impact to the business.Location is the first major concern whenever planning where to put up the business. It is directly connected to the target market and source of materials that may be needed in running the business. All management concepts play vital roles in every business but your location and proximity to target market assures whether you will be profitable in the long run or otherwise. If your business is strategically located near or close to your target market, there is a higher chance of making a sale and therefore increase potential profits. Since you bar or pub business targets those active and working professionals, you will never place it near the schools to avoid serving minors. Instead, place it near the working business centers, where it can be easily seen by people as they come out of their respective offices.Second point to consider in establishing a bar business is the space availability. Given the nature of a pub business where customers would love to walk around, make friends with new acquaintances, dance with the music or just spend hours for drinks and conversations, the available space for them to move around may also spell the comfortability of the bar. If area is too crowded with furniture already, there can be no more space for the customers to move around and this could bore down the customers eventually.In order to maximize the use of space, the choice of furniture and equipment for the bar business should be taken seriously and with great expertise. The interior design of the bar should be done according to the chosen pieces of furniture. Business owner may utilize the bar counter as extra table by placing pub chairs in front of the bar counter. Just make sure that whichever kind of furniture and equipment you bring in should be sturdy and durable enough for frequent usage. As owner, you have to consider the welfare and possible conditions of your clients when relaxing in your bar. Therefore, you should avoid placing accident-prone equipment and furniture around the bar.People involved in running the business are essential factors to consider as well because the profitability of the business depends on them. Any business can be largely affected by the level of customer service as it will in turn impact the loyalty from the customers. If customers get high quality service, they will return and patronize your bar more often.With the above stated factors, any one may now start looking for capital and confidently run a bar business. However, always remember to place customers before self and it will minimize your risk failure rate significantly in this industry.
SPDN: An Inexpensive Way To Profit When The S&P 500 Falls
Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio
By Rob Isbitts
Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.
The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.
SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.
Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.
Proprietary ETF Grades
Offense/Defense: Defense
Segment: Inverse Equity
Sub-Segment: Inverse S&P 500
Correlation (vs. S&P 500): Very High (inverse)
Expected Volatility (vs. S&P 500): Similar (but opposite)
Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.
Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.
Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.
Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.
Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.
Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy
Long-Term Rating (next 12 months): Buy
Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.
ETF Investment Opinion
SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.
How to Make Internet Marketing an Effective Tool For Lead Generation
Internet marketing, also known as online or inbound marketing, is how many businesses reach new prospects and stay connected with their current customers. By using the Internet (and its ancillary branches, such as email and social media) to market their business, they are able to get their message out to people across the globe in a fraction of the time it would take using more “traditional” methods. Because people are increasingly spending a lot of their time online, it’s important to know how to use Internet marketing methods in the most effective way possible. Here are some tips and techniques you can use to take full advantage of this type of marketing.TIPS AND TECHNIQUES FOR INTERNET MARKETING SUCCESSSocial Media MarketingOne thing people have always had in common is the desire to stay connected. Today, tools such as Facebook, Twitter, and LinkedIn allow people to connect immediately with friends and family as well as the world at large. Social media marketing is very important for businesses because it helps them nurture their current customer base while also giving them the opportunity to make contact with new customers.Whether you want to leverage your online presence on Facebook, Twitter, Instagram, or any of the many social media platforms out there, the aim is the same: giving your customers the chance to connect with your business on a more personalized level via a two-way interaction. You may utilize your social media accounts to promote your business,; however, your primary goal should be to establish a conversation with customers and prospects to find out how you can better solve their problems and deliver what they are looking for. Professional internet marketers agree that selling on these platforms should be minimized; the focus is on engagement, creating interest and curiosity. Continual and overused sales pitches will likely have the reverse effect, and posts will be ignored.Mobile MarketingSimilar to social media marketing is mobile marketing. More often than not, your customers and prospects will be connecting with your business through their smartphones or tablets instead of their computers. It is much easier to check websites or social media on the go rather than to sit down at a computer, so it is essential your marketing approach is mobile-friendly. This means having your website transferrable from desktop to mobile without glitches, as well as utilizing apps or creating your own. Internet advertising also includes banner ads on relevant websites and SMS (short message service),or text message marketing. In the case of text messaging, the protocol requirement is for customers to opt in to an automated system by texting a reply or shortcode. Once the customer has opted in, text message specials or important product and service updates are welcomed.SEO (Search Engine Optimization) Marketing – Visibility MarketingWhen a person is looking online for something similar to fit their needs, they enter search terms in a search engine, such as Google, Yahoo, or Bing. If your website or page isn’t optimized for search engines, your page ranking may be so low that no one will find you – or you may not even show up at all! In order to be “found”, your website needs to be visible to all of the major search engines. The way you make this happen is by SEO marketing, which utilizes specific tools (such as keywords, link building, and relevant content, to name just a few) to increase visibility and elevate page ranking. At 1st Straw, we refer to SEO as “visibility marketing”, because every technique used is designed to make your website more visible to search engines. Improving your SEO marketing strategies will help get your business at the top of the search list instead of lost in all the other website links. Do this by thinking about what customers will search for instead of using typical words and phrases. The key to great SEO marketing is to think like a customer, and to create your keywords, build your links, and craft your content accordingly.E-Mail MarketingFor many of us, our first thought at the words “email marketing” brings to mind the annoying “junk” or “spam” messages that land in our inbox each day. This is a prime example of email marketing done wrong. The purpose of email marketing is to maintain contact with your customers and prospects. Effectively done, it can be a powerful tool to generate more leads for your business.You’ll want to design your email content to be compelling and relevant to your recipients. You can craft an online newsletter that’s distributed on a regular basis (e.g., monthly or semi-monthly). A successful email campaign has a clear objective, includes an “opt in” technique, and gets through the junk/spam filters so that it can actually be read. Be sure to use an email marketing provider that allows you to track your results so that you know who is opening your email and clicking through to your website or other links.Internet marketing is a significant marketing channel that can reap measurable results. Use these strategies to step up your inbound marketing game and improve your online presence. The end result is more leads to convert into sales!