How to Make Internet Marketing an Effective Tool For Lead Generation

Internet marketing, also known as online or inbound marketing, is how many businesses reach new prospects and stay connected with their current customers. By using the Internet (and its ancillary branches, such as email and social media) to market their business, they are able to get their message out to people across the globe in a fraction of the time it would take using more “traditional” methods. Because people are increasingly spending a lot of their time online, it’s important to know how to use Internet marketing methods in the most effective way possible. Here are some tips and techniques you can use to take full advantage of this type of marketing.TIPS AND TECHNIQUES FOR INTERNET MARKETING SUCCESSSocial Media MarketingOne thing people have always had in common is the desire to stay connected. Today, tools such as Facebook, Twitter, and LinkedIn allow people to connect immediately with friends and family as well as the world at large. Social media marketing is very important for businesses because it helps them nurture their current customer base while also giving them the opportunity to make contact with new customers.Whether you want to leverage your online presence on Facebook, Twitter, Instagram, or any of the many social media platforms out there, the aim is the same: giving your customers the chance to connect with your business on a more personalized level via a two-way interaction. You may utilize your social media accounts to promote your business,; however, your primary goal should be to establish a conversation with customers and prospects to find out how you can better solve their problems and deliver what they are looking for. Professional internet marketers agree that selling on these platforms should be minimized; the focus is on engagement, creating interest and curiosity. Continual and overused sales pitches will likely have the reverse effect, and posts will be ignored.Mobile MarketingSimilar to social media marketing is mobile marketing. More often than not, your customers and prospects will be connecting with your business through their smartphones or tablets instead of their computers. It is much easier to check websites or social media on the go rather than to sit down at a computer, so it is essential your marketing approach is mobile-friendly. This means having your website transferrable from desktop to mobile without glitches, as well as utilizing apps or creating your own. Internet advertising also includes banner ads on relevant websites and SMS (short message service),or text message marketing. In the case of text messaging, the protocol requirement is for customers to opt in to an automated system by texting a reply or shortcode. Once the customer has opted in, text message specials or important product and service updates are welcomed.SEO (Search Engine Optimization) Marketing – Visibility MarketingWhen a person is looking online for something similar to fit their needs, they enter search terms in a search engine, such as Google, Yahoo, or Bing. If your website or page isn’t optimized for search engines, your page ranking may be so low that no one will find you – or you may not even show up at all! In order to be “found”, your website needs to be visible to all of the major search engines. The way you make this happen is by SEO marketing, which utilizes specific tools (such as keywords, link building, and relevant content, to name just a few) to increase visibility and elevate page ranking. At 1st Straw, we refer to SEO as “visibility marketing”, because every technique used is designed to make your website more visible to search engines. Improving your SEO marketing strategies will help get your business at the top of the search list instead of lost in all the other website links. Do this by thinking about what customers will search for instead of using typical words and phrases. The key to great SEO marketing is to think like a customer, and to create your keywords, build your links, and craft your content accordingly.E-Mail MarketingFor many of us, our first thought at the words “email marketing” brings to mind the annoying “junk” or “spam” messages that land in our inbox each day. This is a prime example of email marketing done wrong. The purpose of email marketing is to maintain contact with your customers and prospects. Effectively done, it can be a powerful tool to generate more leads for your business.You’ll want to design your email content to be compelling and relevant to your recipients. You can craft an online newsletter that’s distributed on a regular basis (e.g., monthly or semi-monthly). A successful email campaign has a clear objective, includes an “opt in” technique, and gets through the junk/spam filters so that it can actually be read. Be sure to use an email marketing provider that allows you to track your results so that you know who is opening your email and clicking through to your website or other links.Internet marketing is a significant marketing channel that can reap measurable results. Use these strategies to step up your inbound marketing game and improve your online presence. The end result is more leads to convert into sales!

SPDN: An Inexpensive Way To Profit When The S&P 500 Falls

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.

Did Senator Pauline Hansen Break A Religious Code By Wearing a Berqa Into the Senate?

When Senator, Pauline Hansen, arrived to take her seat in the Australian Federal Senate today she caused an outrage from the leader of the House. She was wearing a berqa, a Muslim complete body cover, which many think is a religious garb. The rhetoric that headed her way from Senator Brandis was one of sheer disgust that she would offend a religious group in this way. The question is whether the covering is actually a religious garment?My observations and research into the Islamic faith proves that it is not. In the times when the Islamic religion was established in Babylon, some 4,000 years ago, there is no sign of any head covering for women in the images of that city or others built by the Amor, the inhabitants.They became the Romans when they established the city of Roma (reverse Amor) and the new religion set up by Constantine was the Catholic Church in 325 AD. Nowhere from the Assyrian Empire, the Egyptian or the Roman Empires shows anything like this garment being worn. By the time of the Romans women were wearing full length dresses but no head-gear.The Catholic Vatican appointed Augustine to start the Muslim Branch of Islam, based on its own formula, to add credibility to the things it claims, such as the virgin birth of Jesus Christ. He used a man named Mohammed whom he trained as a prophet and then possibly wrote the Koran. These things are verified in the Vatican archives and were released to the public by a Jesuit priest who worked with them.The first time I became aware of this garment is in relation to the Taliban and the Sharia law. It apparently follows the tradition from the 10th Century that women customarily veiled their faces as a sign of their upper-class status. At that time women were not allowed to partake in public-activities which heralds the start of the persecution of women.In 1899 a book by Qasim Amin noted that wearing a veil was a customary thing and not related to Islam. He lobbied for a new copy of the Qu’ran which caused considerable debate. In 1910 a woman, Malak Hifni Nassef, published the Womenests which argued against his claim, with some vigour.In the 1920′s King Amanullah stated that religion does not require a woman to cover their hands, feet, or faces. He reiterated that this was a tribal custom that impeded the ‘free will of the individual’. This is the best response to the veil so far. Also in the 20′s Ataturk from Turkey spoke out against the veil calling it demeaning, but he did not ban it.The Iranian king, Reza Pahlavi, banned the chador (means shadow) claiming the garment should be burned and anyone wearing it were not allowed on public transport and could have it cut up with scissors. He called it a symbol of injustice and shame.After the six days’ war in Egypt in 1967 women started wearing the veil as a symbol of superiority and domination. It appears that this is still the case in Australia, where it has become offensive to many in this free democracy.When Iran returned to a Republic after the revolution of 1979 women wore the chador as a symbol of defiance against the deposed king and its western support. Here again is purpose unrelated to religious values but more to a status symbol. The women were targeted who appeared in public without the veil. That means it is now a weapon of discrimination.In 1996 to 2001 the Taliban in Pakistan forced women to wear the garment in public. Their law allowed for beatings and worse if a woman defied the order. In 2004 the French government banned the burqa, and the hijabs in public schools. This brought about more rebellious reaction from Muslim women who seemed to delight in upsetting everyone around them. The president stated that “women who are prisoners behind a screen are cut off from society and deprived of identity.”In 2009 Belgium followed suit and banned the wearing of such garments in schools. In 2010 the French banned the wearing of berqas from public services and transport. Belgium then also banned the covering for public safety reasons.Pauline Hansen has called for the Australian government to follow suit as it is a mockery of women in general. With their faces covered they cannot be identified and the shield is a hindrance to law enforcement and the subject of abuse from objectors and who knows who is parading around under cover?In my opinion there is no place for berqas or any head covering in our society. The quicker they are banned for what they are the better. They have nothing to do with religion but more to do with sticking it up our noses and its time they were taken to task. Good on Pauline for raising the matter so dramatically that the world has taken notice of her.