How to Make Internet Marketing an Effective Tool For Lead Generation

Internet marketing, also known as online or inbound marketing, is how many businesses reach new prospects and stay connected with their current customers. By using the Internet (and its ancillary branches, such as email and social media) to market their business, they are able to get their message out to people across the globe in a fraction of the time it would take using more “traditional” methods. Because people are increasingly spending a lot of their time online, it’s important to know how to use Internet marketing methods in the most effective way possible. Here are some tips and techniques you can use to take full advantage of this type of marketing.TIPS AND TECHNIQUES FOR INTERNET MARKETING SUCCESSSocial Media MarketingOne thing people have always had in common is the desire to stay connected. Today, tools such as Facebook, Twitter, and LinkedIn allow people to connect immediately with friends and family as well as the world at large. Social media marketing is very important for businesses because it helps them nurture their current customer base while also giving them the opportunity to make contact with new customers.Whether you want to leverage your online presence on Facebook, Twitter, Instagram, or any of the many social media platforms out there, the aim is the same: giving your customers the chance to connect with your business on a more personalized level via a two-way interaction. You may utilize your social media accounts to promote your business,; however, your primary goal should be to establish a conversation with customers and prospects to find out how you can better solve their problems and deliver what they are looking for. Professional internet marketers agree that selling on these platforms should be minimized; the focus is on engagement, creating interest and curiosity. Continual and overused sales pitches will likely have the reverse effect, and posts will be ignored.Mobile MarketingSimilar to social media marketing is mobile marketing. More often than not, your customers and prospects will be connecting with your business through their smartphones or tablets instead of their computers. It is much easier to check websites or social media on the go rather than to sit down at a computer, so it is essential your marketing approach is mobile-friendly. This means having your website transferrable from desktop to mobile without glitches, as well as utilizing apps or creating your own. Internet advertising also includes banner ads on relevant websites and SMS (short message service),or text message marketing. In the case of text messaging, the protocol requirement is for customers to opt in to an automated system by texting a reply or shortcode. Once the customer has opted in, text message specials or important product and service updates are welcomed.SEO (Search Engine Optimization) Marketing – Visibility MarketingWhen a person is looking online for something similar to fit their needs, they enter search terms in a search engine, such as Google, Yahoo, or Bing. If your website or page isn’t optimized for search engines, your page ranking may be so low that no one will find you – or you may not even show up at all! In order to be “found”, your website needs to be visible to all of the major search engines. The way you make this happen is by SEO marketing, which utilizes specific tools (such as keywords, link building, and relevant content, to name just a few) to increase visibility and elevate page ranking. At 1st Straw, we refer to SEO as “visibility marketing”, because every technique used is designed to make your website more visible to search engines. Improving your SEO marketing strategies will help get your business at the top of the search list instead of lost in all the other website links. Do this by thinking about what customers will search for instead of using typical words and phrases. The key to great SEO marketing is to think like a customer, and to create your keywords, build your links, and craft your content accordingly.E-Mail MarketingFor many of us, our first thought at the words “email marketing” brings to mind the annoying “junk” or “spam” messages that land in our inbox each day. This is a prime example of email marketing done wrong. The purpose of email marketing is to maintain contact with your customers and prospects. Effectively done, it can be a powerful tool to generate more leads for your business.You’ll want to design your email content to be compelling and relevant to your recipients. You can craft an online newsletter that’s distributed on a regular basis (e.g., monthly or semi-monthly). A successful email campaign has a clear objective, includes an “opt in” technique, and gets through the junk/spam filters so that it can actually be read. Be sure to use an email marketing provider that allows you to track your results so that you know who is opening your email and clicking through to your website or other links.Internet marketing is a significant marketing channel that can reap measurable results. Use these strategies to step up your inbound marketing game and improve your online presence. The end result is more leads to convert into sales!

Lack Of Basic Nutrition Creates Generation Of Criminals, Prison System Society

A new study published in the American Journal of Psychiatry shows that children who experience malnutrition exhibit strikingly increased behavioral disorders and aggressive behavior as they grow older. The study looked at children between the ages of eight and 17 years, and found some rather shocking statistics about their behaviors.Children who suffered certain nutritional deficiencies demonstrated a shocking 41% increase in aggression at age eight. At age 17, they demonstrated a 51% increase in violent and antisocial behaviors. And the only difference is their diet. It’s all about the foods they were eating and the nutrients they were missing.What specific nutrients were missing from their diets? Four primary nutrients were tried in the study: Zinc, iron, B vitamins and protein. Malnourished children weren’t getting crucial minerals like zinc and iron, and they weren’t getting the B vitamins they needed to develop healthy nervous systems. And a healthy nervous system is a prerequisite for mental and emotional health and stability.Now let’s talk about these nutrients in a little more detail and explore why these nutritional deficiencies are so widespread. Zinc is perhaps the single most common nutritional deficiency in the American population. Estimates are that more than 80% of the population is deficient in zinc. As a result of that deficiency, people’s immune systems are impaired, they’re not able to resist infectious diseases such as influenza, they’re not able to heal their wounds as quickly and they’re not able to recover from surgical procedures as quickly as they could if they had zinc. It also affects fetal development in pregnant women and impairs neurological function.And yet zinc is cheap! It only costs a few pennies a day to supplement our diets with zinc. In fact, it’s one of the least expensive supplements you can get. But in our country we still have widespread chronic deficiencies. And as we’re seeing in studies like this, our zinc deficiency is leading to – let’s say it bluntly – criminals.Why do we have so many criminals in this country? Because so many of them are raised with nutritional imbalances which then distort their mental function, their mood, their response to stress and their ability to be successful in modern society. At least those are major contributing factors.At the same time we have B-vitamin deficiencies, which is interesting because so many of the popular food products sold in grocery stores all over the country and around the world actually deplete the body of B vitamins. The two most common ingredients in our foods seem to be white flour and sugar. It’s hard to find any product in the grocery store, it seems, that isn’t made with flour or some form of added sugars, whether it’s sucrose, high fructose corn syrup, dextrose or just plain sugar. These two ingredients are both highly refined ingredients, and they tend to strip away nutrients from the bodies of people who consume them. For example, when a person eats a donut, that donut contains both white flour and added sugars, which deplete the body of B vitamins, causing deficiencies. And it is these deficiencies that lead to antisocial behavior, aggressive behavior and ultimately criminal behavior – especially among males.Another dietary factor in these behavioral disorders, it turns out, is a lack of quality protein. People aren’t getting high quality protein because they think the only place to get protein is from beef and red meat, when in fact superfoods like spirulina offer much higher quality protein. Soy and rice proteins are also much higher quality proteins. In fact, there are many plant proteins that are actually healthier proteins for human beings, but are not being adequately consumed by the American population. People tend to turn to meat and milk, and those are in my opinion the worst sources of protein if you wish to maintain long-term health.So we have a population that suffers from widespread nutritional deficiencies – that much we know. But what may surprise you is how we actually deal with these deficiencies. Instead of spending a few dollars a month on nutritional supplements that would prevent these chronic diseases and aggressive behaviors, we end up spending hundreds of billions of dollars a year on building new prisons and treating these people with expensive prescriptions and mind-altering drugs. When it comes to children, for example, instead of giving them the food they need to be healthy, which would prevent these diseases and disorders, we dose them on Ritalin, antidepressants and other mind-altering drugs. This is expensive. It also impairs the child’s learning capability while at the same time increasing the child’s risk of violent behavior and suicide.Here we have a nutrient deficiency, most notably the B vitamins, that is causing children to act aggressively and be diagnosed with ADHD. The solution offered by conventional medicine is to dose them with antidepressant drugs that actually promote more aggressive behavior as we’ve seen in recent school killings. What kind of solution is that? It sounds crazy, but it’s exactly the solution being implemented every day, right now, all across the country. Perhaps even with your child. But these kids don’t need drugs; they need vitamins, nutrition and healthy foods.But even if you went to the grocery store for fruits and vegetables and ate them three times a day, you still wouldn’t be getting adequate nutrition. To figure this out for yourself, just do the math. Add up the U.S. Recommended Daily Allowance (RDA) numbers on the labels of all the foods you consume, and you’ll find out that if you’re going to meet the minimum requirements set by the U.S. government for preventing chronic disease, you’re going to have to eat, on average, 10,000 calories a day of grocery store foods. That’s 500% more food than an individual needs if they’re a healthy adult of average weight. It’s impossible to eat that much, even if you try hard. Morgan Spurlock, the creator of the “Supersize Me” documentary, ate nothing but McDonald’s food for 30 days. He stuffed himself with McDonald’s food three times a day and still only managed to eat about 5,000 calories. You would have to double Spurlock’s incredible feat to eat 10,000 calories a day. And only then would you be meeting the minimum requirements for nutrition.And yet, those minimum requirements aren’t enough to experience optimum health; all they do is prevent the most obvious nutritional deficiency diseases such as beriberi, scurvy or even rickets. If you want to get optimum health, you’ve got to supplement your diet through nutritional supplements, or by consuming superfoods like chlorella or spirulina, sprouts, berries and products like The Ultimate Meal or Berry Green. This is the only way you can get adequate nutrition.As we’re now realizing with this study, a huge segment of our childhood population clearly is not getting this nutrition. As a result, we are raising yet another generation of children with behavioral disorders, aggression and problems with the law. Essentially, we are raising tomorrow’s criminals. These are the people that will be put in federal prisons that you and I will have to pay for with our taxpayer dollars. We’re going to have to support them, and it costs a lot of money to support prisoners. Not only do they not produce anything, they don’t pay taxes or contribute to the revenue needed to support society. They actually suck away revenues from society by costing something like $60,000 per year per prisoner on average. They simply waste away without learning new skills that could help them assimilate back into society someday.Now think about it. We could spend a few dollars a month on our children, and give them nutritional supplements that prevent all of this. The choice is this: spend a few dollars a month on supplementing our kids’ nutrition, or let this become a full-blown problem where we have to build more prisons and spend tens of thousands of dollars every year to support them in our federal prison system. Which choice makes more sense? If you were running the country and had to decide where to spend the money, where would it make more sense? Should you spend a couple of dollars a month on nutritional supplements for children and pregnant women, or should you spend $60,000 a year on each and every criminal that is created by nutritional deficiencies?So what’s the solution here? It’s easy. Nutritional supplements should be made available free of charge to the entire population. The government (the taxpayers, actually) should provide free vitamins, minerals and phytonutrients to the population, especially pregnant women and children, so that we can prevent birth defects and behavioral disorders early on. We would save countless dollars down the road. This is something I’ve supported for a long time and I will continue to promote.But of course, nothing is free. American taxpayers would be footing the bill, but it is a wise investment. By spending a few dollars on disease prevention today, we are avoiding the long-term expenditure of a lot more money taking care of a society full of criminals. Nutrition is a great investment, and preventing disease has a big payoff for society. I say we pay close attention to these studies and find ways to provide better nutrition to our children, our expectant mothers and our general population so that we can prevent these diseases before they become problems for society.Copyright 2006 Truth Publishing

Shoe Repairs And Several Other Things When I Was 7

Shoe Repairs And Several Other Things When I Was 7
My Dad repaired most of our shoes believe it or not, I can hardly believe it myself now. With 7 pairs of shoes always needing repairs I think he was quite clever to learn how to “Keep us in shoe Leather” to coin a phrase!

He bought several different sizes of cast iron cobbler’s “lasts”. Last, the old English “Laest” meaning footprint. Lasts were holding devices shaped like a human foot. I have no idea where he would have bought the shoe leather. Only that it was a beautiful creamy, shiny colour and the smell was lovely.

But I do remember our shoes turned upside down on and fitted into these lasts, my Dad cutting the leather around the shape of the shoe, and then hammering nails, into the leather shape. Sometimes we’d feel one or 2 of those nails poking through the insides of our shoes, but our dad always fixed it.

Hiking and Swimming Galas
Dad was a very outdoorsy type, unlike my mother, who was probably too busy indoors. She also enjoyed the peace and quiet when he took us off for the day!

Anyway, he often took us hiking in the mountains where we’d have a picnic of sandwiches and flasks of tea. And more often than not we went by steam train.

We loved poking our heads out of the window until our eyes hurt like mad from a blast of soot blowing back from the engine. But sore, bloodshot eyes never dampened our enthusiasm.

Dad was an avid swimmer and water polo player, and he used to take us to swimming galas, as they were called back then. He often took part in these galas. And again we always travelled by steam train.

Rowing Over To Ireland’s Eye
That’s what we did back then, we had to go by rowboat, the only way to get to Ireland’s eye, which is 15 minutes from mainland Howth. From there we could see Malahide, Lambay Island and Howth Head of course. These days you can take a Round Trip Cruise on a small cruise ship!

But we thoroughly enjoyed rowing and once there we couldn’t wait to climb the rocks, and have a swim. We picnicked and watched the friendly seals doing their thing and showing off.

Not to mention all kinds of birdlife including the Puffin.The Martello Tower was also interesting but a bit dangerous to attempt entering. I’m getting lost in the past as I write, and have to drag myself back to the present.

Fun Outings with The camera Club
Dad was also a very keen amateur photographer, and was a member of a camera Club. There were many Sunday photography outings and along with us came other kids of the members of the club.

And we always had great fun while the adults busied themselves taking photos of everything and anything, it seemed to us. Dad was so serious about his photography that he set up a dark room where he developed and printed his photographs.

All black and white at the time. He and his camera club entered many of their favourites in exhibitions throughout Europe. I’m quite proud to say that many cups and medals were won by Dad. They have been shared amongst all his grandchildren which I find quite special.

He liked taking portraits of us kids too, mostly when we were in a state of untidiness, usually during play. Dad always preferred the natural look of messy hair and clothes in the photos of his children.